Google & Paid Ads
Google Ads Management in Orlando, FL — Built Around Cost Per Lead
Paid ads are the fastest way to get the phone ringing: turn them on and you can be at the top of Google for "emergency plumber Orlando" this afternoon. They're also the fastest way to waste money if nobody is tracking which clicks actually turn into customers.
LD Web Design and Marketing builds and manages Google Search, Local Services and Meta campaigns for Central Florida businesses with one rule: we report on cost per lead, not clicks. You'll know exactly what each call and form fill cost you, and we'll keep moving budget toward what works.
What's included
Campaign strategy & setup
Keyword research, negative keywords, ad copy, extensions and geo-targeting matched to the neighborhoods you actually serve.
Landing pages that convert
Ads send traffic to pages built to convert it — click-to-call, a short form and the proof a visitor needs to choose you.
Call & form tracking
Every call and lead attributed back to the campaign and keyword that produced it, so decisions are made on data.
Ongoing optimization
Bids, budgets, search terms and ad copy reviewed continuously. Wasted spend gets cut; winning ads get more budget.
Meta (Facebook & Instagram) ads
Local awareness, retargeting and lead-form campaigns for businesses whose customers browse before they search.
Monthly cost-per-lead reporting
A plain-English report on spend, leads and cost per lead — plus a real-time dashboard whenever you want to check in.
Why it matters
Leads this week, not next quarter
When you need calls now — a slow season, a new location, a new service — ads are the lever that moves immediately.
Budget you control
Set the monthly spend you're comfortable with. Management is a flat $250 fee for spend up to $999/mo, or 15% on $10,000+/mo.
No wasted clicks
Tight geo-targeting and negative keywords keep your budget on people in your service area who are ready to buy.
Ads + SEO, one team
What we learn from ads (which keywords convert) feeds your SEO, and vice versa. Most agencies keep the two in separate silos.
“I had a website for 10 years and didn't see the importance of it until I gave L&D a chance.”
“I have much less stress letting the leads pile on without having to do everything myself.”
Not sure which plan fits?
Tell us about your business and we'll recommend one — free.
Before you book
Frequently asked questions
- How much should I spend on Google Ads?
- It depends on your industry and how competitive Orlando is for your keywords. Many local service businesses start between $500 and $1,500/mo in ad spend. On the discovery call we'll give you a realistic range based on your goals.
- What does ad management cost?
- Our published pricing is a $250 management fee for up to $999/mo in ad spend, and 15% of spend for budgets of $10,000+/mo. Ad spend itself is paid directly to the platform and is separate from our fee.
- How fast will ads produce leads?
- Campaigns can be live within days of approval, and most businesses see their first calls in the first week or two. We use the first month to learn which keywords and ads convert, then optimize from there.
- Do you run Facebook and Instagram ads too?
- Yes. Meta ads work well for awareness, retargeting website visitors and lead forms — especially for bakeries, shops, salons and restaurants.
- Should I do ads or SEO?
- Ads for speed, SEO for staying power. If you can only do one, we'll tell you honestly which fits your situation on the call. Most growing businesses run both.
Want to know where you stand right now?
Free strategy call. We'll show you exactly what's holding your Google presence back and what we'd fix first.
Google & Paid Ads for your industry
- HVAC Companies
- Bakeries
- Stores & Shops
- Contractors
- Plumbers
- Roofers
- Barbershops & Salons
- Auto Repair & Mobile Mechanics
- Restaurants & Cafés
- Home Services
- Professional Services
Google & Paid Ads across Central Florida
We provide google & paid ads for businesses throughout the Orlando metro — and nationwide — including:
Want to know what a lead would cost you?
Free strategy call, no obligation. Tell us about your business and we'll take it from there.
Prefer to pick a time? Book a free strategy call